Porsche (Dr. Ing. h.c. F. Porsche AG), founded in 1931 in Stuttgart by Ferdinand Porsche, is one of the world’s most iconic luxury sports car manufacturers, renowned for precision engineering, timeless design, and a deep motorsport heritage.

Now a majority-owned subsidiary of Volkswagen AG, Porsche delivered over 310,000 vehicles in 2024 with revenues exceeding €40 billion. Its brand strategy, under “Strategy 2030 Plus,” focuses on sustainability, innovation, customer experience, and organizational transformation.

The company maintains a balanced drivetrain strategy—offering high-performance combustion models like the 911, advanced plug-in hybrids such as the Panamera, and fully electric vehicles including the Taycan, with future EV versions of the Macan and Cayenne in development. Motorsport remains integral to its DNA, influencing road car technologies through platforms like Formula E and Le Mans. Porsche also leads in personalization through its “Exclusive Manufaktur” and “Sonderwunsch” programs, which have significantly increased per-unit revenue. While facing challenges like a heavy reliance on SUV sales (over 60%), tariff exposure, and a temporary decline in Taycan EV performance and delivery, Porsche is undergoing structural realignment to improve profitability and efficiency under its “Road to 20” initiative.

With strong brand equity, an expanding retail presence across 120+ markets, and a bold vision to increase its EV share to 35% by 2025, Porsche is driving toward a future where sustainable luxury, technological excellence, and emotional performance coexist seamlessly.