As India heads into the festive season, September 2025 stands out as a significant month for automotive enthusiasts and prospective buyers alike. Leading manufacturers such as Maruti Suzuki, Mahindra, Citroën, and new entrants like VinFast are gearing up to introduce a fresh wave of SUVs and electric vehicles (EVs), each tailored to meet evolving consumer expectations. This curated list features the top five most anticipated automobile launchesslated for September 2025, ranked by market buzz, innovation, and segment impact.
1. Maruti Suzuki Escudo / Victoris (Codename: Y17)
Expected Launch: September 3, 2025
Category: Mid-size SUV
Estimated Price Range: ₹9 – ₹16 lakh (ex-showroom)
Powertrain Options: 1.5L petrol with mild-hybrid and strong-hybrid systems, with potential CNG variant
Key Features: Panoramic sunroof, 360-degree camera, Level-2 ADAS, powered tailgate, ventilated seats, wireless connectivity
Nomenclature and Branding
While “Escudo” is the globally recognized name for this model, multiple reports suggest that Maruti may opt for a new India-specific nomenclature—possibly Victoris or Saber—to strengthen its local brand identity.
Strategic Significance
Positioned between the Brezza and Grand Vitara, this SUV is expected to directly compete with the Hyundai Creta, Kia Seltos, and Honda Elevate. With Suzuki’s hybrid expertise and Toyota’s architecture in its DNA, this product could reshape the volume-SUV landscape.
2. Maruti Suzuki e-Vitara (Production version of eVX Concept)
Expected Launch: Mid-September 2025
Category: Mid-size Electric SUV
Estimated Price Range: ₹17 – ₹22.5 lakh (ex-showroom)
Battery & Range: Two battery configurations – ~49kWh and ~61kWh; range up to ~500 km
Key Features: Dual-screen infotainment layout, ADAS Level-2, connected car suite, 360-degree camera, fast charging support
Nomenclature and Positioning
Internally codenamed YY8, the model may be launched under the name e-Vitara, continuing the Vitara family legacy while emphasizing its electric credentials.
Market Outlook
This will be Maruti Suzuki’s first all-electric SUV and marks a pivotal shift toward EV adoption in the mainstream Indian market. Co-developed with Toyota, it targets emerging rivals like Tata Curvv EV and Hyundai Creta EV.
3. VinFast VF6 & VF7
Expected Launch: September 6, 2025
Category: Compact and Mid-size Electric SUVs
Estimated Price Range:
● VF6: ~₹25 lakh
● VF7: ~₹45 – ₹50 lakh
Powertrains:
● VF6: 59.6kWh battery, ~410 km range
● VF7: 70.8kWh battery, ~496 km range, optional AWD
Key Features: 12.9-inch touchscreen, ventilated seats, head-up display, ADAS, 8 airbags (VF7), premium vegan interiors
Nomenclature and Brand Positioning
VinFast retains its global model naming with the VF6 and VF7, offering a clear progression in size, range, and performance. This marks the brand’s India debut.
Market Strategy
VinFast’s entry signals growing international interest in India’s EV segment. With a planned manufacturing base in Tamil Nadu and aggressive localization strategies, the brand aims to establish a long-term presence.
4. Citroën Basalt X
Expected Launch: September 5, 2025
Category: Coupe SUV (premium variant)
Estimated Price Range: Slight premium over Basalt (~₹10,000 – ₹25,000)
Powertrain Options:
● 1.2L naturally aspirated petrol (82 PS / 115 Nm)
● 1.2L turbocharged petrol (110 PS / 190 Nm)
Key Features: Black-tan dual-tone interior, ambient lighting, push-button start, revised dashboard layout
Nomenclature Insight
The ‘X’ suffix indicates a higher trim level within the Basalt lineup, emphasizing visual upgrades and additional creature comforts over mechanical changes.
Value Proposition
Citroën continues to build its brand equity in India through smart design and segment-differentiation. The Basalt X, with its coupe styling and refined interior package, adds a layer of sophistication to the mainstream compact SUV space.
5. Mahindra Thar Facelift (3-Door)
Expected Launch: Mid-September 2025
Category: Compact 3-Door Off-roader
Estimated Price Range: ₹12 – ₹18 lakh (ex-showroom)
Engine Options:
● 2.0L Turbo Petrol
● 2.2L Diesel
● Rear-wheel and 4WD options
Key Features: Refreshed front fascia, LED lighting, new alloy design, 10.25-inch infotainment screen, digital cluster, 360° camera, ADAS, Dolby Atmos audio
Nomenclature & Brand Consistency
The model continues under the Thar nameplate—Mahindra’s iconic off-roader. This update is more of a comprehensive facelift than a generational shift.
Relevance & Appeal
As competition in the lifestyle SUV space intensifies (with Force Gurkha and Maruti Jimny in the fray), the Thar’s facelift aims to offer urban usability without sacrificing rugged identity. New tech and design updates will likely broaden its appeal to younger, tech-forward buyers.
Honourable Mention: Volvo EX30
Expected Launch: Late September 2025
Category: Entry-level Premium Electric SUV
Estimated Price Range: ₹40 – ₹42 lakh
Powertrain: 69kWh battery, up to ~480 km WLTP range
Key Features: Minimalist Scandinavian design, ADAS suite, 12.3-inch infotainment, fast charging, 8-year battery warranty
Why It Matters
While positioned above the mainstream EV segment, the Volvo EX30 represents a crucial step in democratizing premium EVs in India. With global acclaim and Volvo’s focus on electrification, it’s one to watch as the quarter closes.
Quick Summary: Launches at a Glance
| Model Name | Category | Expected Price (₹) | Launch Date | Key Highlights |
| Maruti Escudo | Mid-size SUV | ₹9 – ₹16 lakh | Sep 3, 2025 | Hybrid options, ADAS, panoramic sunroof |
| Maruti e-Vitara | Mid-size EV SUV | ₹17 – ₹22.5 lakh | Mid-Sep 2025 | 500 km range, dual-screen layout, ADAS |
| VinFast VF6/VF7 | EV SUVs (Compact & Mid) | ₹25L / ₹50L | Sep 6, 2025 | Global EV debut, long-range, premium features |
| Citroën Basalt X | Coupe SUV (variant) | ~₹10–25k more | Sep 5, 2025 | Coupe styling, black-tan interiors |
| Mahindra Thar FL | 3-Door Off-roader | ₹12 – ₹18 lakh | Mid-Sep 2025 | Facelift, tech upgrades, digital cockpit |
| Volvo EX30* | Entry-level Premium EV | ₹40 – ₹42 lakh | Late Sep 2025 | Premium EV, 480 km range, fast charging |
Conclusion
September 2025 marks a pivotal period for the Indian automotive industry. The convergence of hybrid innovation, EV evolution, and smart design across segments shows a maturing consumer market and evolving manufacturer strategies. From Maruti’s dual play with Escudo and e-Vitara, to VinFast’s ambitious India debut, to Mahindra’s modernization of an icon, this month offers a dynamic showcase of what’s next.
For enthusiasts, investors, and new buyers alike, these launches represent more than just product rollouts—they symbolize the future of mobility in India.
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