India's Fast-Accelerating EV Revolution
The Indian electric vehicle (EV) industry continues its upward trajectory, with major players showcasing impressive monthly sales. As per the Vahan Dashboard data (June 2, 2025), the 4-wheeler EV sales in May 2025 reveal a fiercely competitive market led by established and emerging brands alike. From Tata Motors to Kia India, this report presents an in-depth analysis of EV manufacturers and their sales performance.
EV Sales Snapshot – May 2025
| Rank | Manufacturer | Units Sold | Key Highlight |
|---|---|---|---|
| 1️⃣ | Tata Motors | 4,327 | Dominates EV space with Nexon EV, Tiago EV |
| 2️⃣ | JSW MG Motor | 3,737 | Strong sales of MG ZS EV and Comet EV |
| 3️⃣ | Mahindra & Mahindra | 2,605 | Boost from XUV400 and anticipated BE lineup |
| 4️⃣ | Hyundai Motor | 601 | Ioniq 5 and Kona Electric gaining gradual traction |
| 5️⃣ | BYD India | 493 | Premium EVs like Atto 3 driving niche interest |
| 6️⃣ | BMW India | 172 | iX and i4 lead luxury EV entries |
| 7️⃣ | Citroën India | 123 | ë-C3 targets urban electric mobility |
| 8️⃣ | Mercedes-Benz India | 88 | EQB & EQS target top-tier EV luxury buyers |
| 9️⃣ | Volvo Auto India | 33 | XC40 Recharge builds small but elite presence |
| 🔟 | Kia India | 26 | EV6 remains a style statement in limited numbers |
Brand-Wise Performance Analysis
Tata Motors – Leading the EV Charge
Tata Motors has again proven its EV leadership with 4,327 units sold in May 2025. Its flagship models—Nexon EV, Tiago EV, and the new Punch EV—continue to attract buyers due to their affordability, reliability, and expanding charging infrastructure.
Why Tata Motors dominates:
• Wide EV portfolio across price brackets
• Extensive dealership and service network
• Government EV subsidies for models under 15 lakh
JSW MG Motor – A Close Contender
Securing second place with 3,737 units, MG Motor’s focus on urban-friendly EVs like the Comet EV and performance-driven ZS EV has paid off. The brand’s tech-driven offerings and futuristic design are especially appealing to Gen Z and millennial buyers.
Strategic wins:
• Smart cabin features (AI-enabled voice controls)
• Compact dimensions suited for Indian cities
• Competitive pricing & financing offers
Mahindra & Mahindra – Rising with Momentum
With 2,605 units, Mahindra is steadily climbing the EV ladder. The XUV400 remains a mid-range EV favorite, and the excitement around the upcoming Born Electric (BE) series is drawing attention.
Strengths:
• Legacy in rugged vehicles now translating to EVs
• Trusted brand in semi-urban/rural India
• Growing investments in EV R&D
Other Notable Performers
Hyundai Motor India
Selling 601 EV units, Hyundai’s strategy focuses on premium and urban audiences with models like Ioniq 5 and Kona Electric. Though volume is modest, brand perception and global tech prowess back its growth.
BYD India
BYD delivered 493 units, continuing its premium push with the Atto 3. Despite limited reach, BYD stands out for exceptional range and quality. It’s gradually carving a space in the urban elite market.
Luxury EV Brands: BMW, Mercedes-Benz & Volvo
• BMW India: 172 units (i4 & iX series dominate)
• Mercedes-Benz India: 88 units (EQS, EQB lead)
• Volvo Auto India: 33 units (XC40 Recharge focus)
These luxury OEMs may not win volume wars, but they set the benchmark for innovation, safety,
and luxury in the EV segment
Brands That Need Acceleration
Citroën India
With just 123 units, the French automaker’s ë-C3 hasn’t achieved significant market penetration yet. Factors such as limited availability, lack of awareness, and infrastructure gaps could be bottlenecks.
Kia India
Despite its global reputation, Kia sold only 26 units—a stark contrast to expectations from its EV6. A lack of affordable EV offerings and high import costs are potential culprits.
Key Trends from May 2025 EV Sales
1. Mass-Market Brands > Premium Players
Affordability is key. Tata, MG, and Mahindra dominate because of sub- 20 lakh models. ₹
2. Luxury EVs Remain Niche
BMW, Mercedes, and Volvo cater to high-end buyers, contributing smaller volumes.
3. Urban Demand Driving Growth
Metro cities remain EV growth hubs due to better infrastructure and awareness.
4. Charging Ecosystem Still Developing
OEMs with proprietary fast-charging networks (like Tata and MG) are more appealing
What to Expect in the Coming Months?
• Launches Ahead:
The much-anticipated Mahindra BE series and Tata Curvv EV could change dynamics.
• Policy Push:
States like Maharashtra, Delhi, and Tamil Nadu continue to offer strong EV incentives.
• Corporate Fleets & Subscriptions:
Companies are increasingly adding EVs to fleets, boosting monthly volumes
Conclusion: India’s EV Race Is Just Beginning
May 2025 marks a significant month in India’s electric mobility journey. While Tata Motors, JSW MG Motor, and Mahindra take the top spots, the EV market remains dynamic, with opportunities for new entries and niche disruptors. The roadmap to a greener future is well underway, driven by consumer interest, policy support, and technological innovation.