Introduction
BMW’s iconic 3 Series has completed 50 years of automotive excellence, and to mark this golden jubilee, BMW India has introduced the BMW 3 Series Long Wheelbase (LWB) 50 Jahre Edition. Priced at ₹64 lakh (ex-showroom), this limited-edition luxury sedan not only celebrates the legacy of the 3 Series but also raises the bar with exclusive styling, performance upgrades, and limited availability.
Alongside the 330Li M Sport 50 Jahre Edition, BMW also rolled out the M340i 50 Jahre Edition at ₹76.90 lakh. Together, these cars pay tribute to half a century of driving pleasure that the BMW 3 Series has delivered worldwide.
Design & Exterior Highlights
The BMW 3 Series has always been synonymous with sporty elegance, and the 50 Jahre Edition builds on that identity with a series of exclusive design elements.
● Gloss-Black Accents: The iconic kidney grille, window surrounds, and rear diffuser are finished in M High-Gloss Shadowline for a sportier look.
● Special Badging: Unique “1/50” laser-engraved insignia on the B-pillars signify its limited production run.
● M Sport Package: Aerodynamic body elements, sport bumpers, and side skirts enhance its athletic stance.
● Exclusive Colors: Offered in bold exterior shades with contrast detailing to emphasize its premium yet dynamic persona.
The M340i 50 Jahre Edition, on the other hand, adds further aggression with:
● M Lights Shadowline finish
● 19-inch Jet Black alloy wheels
● Red M Sport brake calipers
● Aerodynamic gloss-black M body kit
Together, both editions celebrate the 3 Series’ sporty heritage while maintaining the elegance expected from a premium sedan.
Interior: Luxury Meets Heritage
Step inside, and the BMW 3 Series LWB 50 Jahre Edition greets you with a cabin that blends modern luxury and heritage cues:
● Carbon-Fiber Trims on the dashboard and doors for a performance-oriented vibe
● ‘50 Jahre’ exclusive badging inside the cabin, making it a true collectible
● Head-Up Display and 3D Navigation with augmented-reality view
● Premium Vernasca leather upholstery with M seat highlights
● Ambient lighting and panoramic sunroof for an airy, luxurious feel
The M340i Edition takes things up a notch with:
● Anthracite headliner
● Sporty black leather with contrast M stitching
● Carbon fiber inserts
● Laser-engraved badging that reminds you of its exclusivity
Powertrain & Performance
Performance has always been the core DNA of the BMW 3 Series, and the 50 Jahre Edition stays true to this legacy.
BMW 330Li M Sport 50 Jahre Edition
● Engine: 2.0L, 4-cylinder turbo petrol
● Power: 254 hp
● Torque: 400 Nm
● 0–100 km/h: 6.2 seconds
● Drivetrain: Rear-wheel drive with 8-speed automatic
This variant strikes the perfect balance between performance and everyday usability, making it an ideal luxury sedan for those who love to drive as well as be chauffeured.
BMW M340i 50 Jahre Edition
● Engine: 3.0L, straight-six turbo petrol
● Power: 374 hp
● Torque: 500 Nm
● 0–100 km/h: 4.4 seconds
● Drivetrain: BMW xDrive (all-wheel drive) with M Sport differential
The M340i is for purists. With a blistering acceleration time and sport-tuned suspension, it’s one of the fastest sedans in its class, blending sheer driving pleasure with everyday comfort.
Exclusive Collectibles
To make ownership even more special, BMW has included exclusive collectibles:
● Buyers of the M340i 50 Jahre Edition receive a 1:18 scale model of the BMW 3.0 CSL, a legendary icon from BMW’s racing history.
● Both cars carry unique laser-engraved 1/50 badging, making them rare collector’s items.
Limited Availability & Online Sales
● Only 50 units of each edition will be produced, making them highly exclusive.
● Manufactured locally at BMW’s Chennai plant, these cars are tailored for the Indian market.
● Sales are conducted exclusively via the BMW Online Shop, adding to their rarity and modern buying experience.
Why the 50 Jahre Edition Matters
The BMW 3 Series has been a benchmark luxury sedan for five decades. Across seven generations, it has offered a perfect mix of:
● Driving dynamics: Sporty handling and engaging steering
● Luxury comfort: Spacious interiors and premium materials
● Advanced technology: Cutting-edge driver assistance systems and digital innovations
The 50 Jahre Edition is not just another special trim. It is a celebration of heritage, designed for enthusiasts and collectors who appreciate BMW’s legacy of performance and innovation.
Market Impact in India
BMW India has been steadily growing its footprint in the luxury car segment. By launching such exclusive collector editions, the brand is strengthening its premium appeal and catering to enthusiasts who value rarity.
● Competes directly with Mercedes-Benz C-Class and Audi A4 in the luxury sedan space.
● However, the M340i 50 Jahre Edition places itself in a league of its own, rivaling performance sedans like the Mercedes-AMG A35 and Audi S5 Sportback.
For Indian buyers, the 3 Series LWB also caters to chauffeur-driven comfort, while the M340i delivers unmatched thrills behind the wheel.
Quick Specs Table
| Edition | Price (Ex-showroom) | Engine | Power | 0–100 km/h | Units Produced |
|---|---|---|---|---|---|
| 330Li M Sport 50 Jahre | ₹64 lakh | 2.0L Turbo Petrol | 254 hp | 6.2 sec | 50 |
| M340i 50 Jahre | ₹76.90 lakh | 3.0L Straight-Six Turbo Petrol | 374 hp | 4.4 sec | 50 |
Conclusion
The BMW 3 Series LWB 50 Jahre Edition, launched at ₹64 lakh, is more than just a luxury sedan—it’s a tribute to five decades of unmatched driving pleasure. With its exclusive styling, limited production, advanced technology, and balanced performance, it appeals to both luxury car owners and performance enthusiasts.
The 3 Series continues to define what a premium sedan should be, and the 50 Jahre Edition cements its legendary status for the future.
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