Audi India has expanded its performance SUV portfolio with the launch of the new SQ8, priced at Rs 1.78 crore ex showroom. This high performance luxury SUV sits above the standard Q8 and brings a proper V8 engine to a niche but growing segment in India.
The SQ8 is aimed at buyers who want strong performance without compromising on everyday comfort and practicality. It combines a powerful engine, premium cabin and Audi’s signature quattro all wheel drive system.
Key Highlights of Audi SQ8 in India
- Price set at Rs 1.78 crore ex showroom
- Powered by a 4.0 litre twin turbo V8 petrol engine
- Produces 507 hp and 770 Nm torque
- 0 to 100 kmph in around 4.1 seconds
- Comes with quattro all wheel drive
- Equipped with adaptive air suspension
This makes the SQ8 one of the quickest and most capable luxury SUVs currently available in the Indian market.
Engine Performance and Driving Experience
The SQ8 is powered by a 4.0 litre twin turbocharged V8 petrol engine paired with an 8 speed automatic transmission. Power delivery is strong across the rev range, with immediate response when you press the throttle.
In real world conditions, the SUV feels quick and composed. Highway overtakes are effortless and the engine does not feel stressed even at higher speeds. The adaptive air suspension plays a crucial role by adjusting ride height and stiffness depending on driving conditions.
Despite its size, the SQ8 manages to offer a driving experience that feels closer to a performance sedan than a traditional SUV.
Exterior Design and Road Presence
The design of the SQ8 follows Audi’s sporty yet understated approach. It does not rely on excessive chrome or aggressive styling, but still manages to stand out.
Key design elements include a large single frame grille, sharp LED headlamps, sculpted body lines and a coupe style sloping roofline. At the rear, quad exhaust tips highlight its performance credentials.
Overall, it has strong road presence without being overly flashy, which will appeal to buyers looking for subtle luxury.
Interior Features and Cabin Experience
Inside, the SQ8 offers a premium and technology focused cabin. The dashboard layout is clean and modern, with dual touchscreen displays for infotainment and climate control.
Other highlights include the Audi Virtual Cockpit, high quality leather upholstery, ambient lighting and a premium sound system. Fit and finish levels are top notch, as expected in this segment.
The cabin strikes a good balance between comfort and sportiness, making it suitable for both daily driving and long distance travel.
Price Positioning and Rivals
At Rs 1.78 crore, the SQ8 competes with other performance oriented luxury SUVs in India such as the BMW X6 M Competition, Porsche Cayenne GTS and Mercedes AMG GLE Coupe range.
Compared to its rivals, the SQ8 focuses more on offering a balanced package. It is less aggressive than AMG models and more comfort oriented than Porsche, making it a practical choice for Indian conditions.
Verdict Should You Consider It
The SQ8 is a strong option for buyers looking for a powerful yet usable luxury SUV. It delivers impressive performance, high quality interiors and everyday usability in one package.
It is best suited for someone who prefers understated design but still wants serious performance under the hood. However, buyers looking for more aggressive styling or track focused dynamics may explore other options in the segment.
Follow Carbikebhp.com for daily automotive news and updates in India!