Mahindra & Mahindra has taken a significant step to enhance customer satisfaction by expanding its aftersales service network across the Delhi-NCR region. Announced in early 2026, this initiative aligns with the company’s long-term strategy to keep pace with rising vehicle sales and advancements in automotive technology.
Investing in Backend Capabilities for the Future
With the increasing popularity of electric vehicles (EVs) and SUVs, Mahindra is making substantial investments in its backend infrastructure. The company has established a state-of-the-art, 26,000-square-foot training center, introduced mobile EV service vans, and added five new service touchpoints. This has notably boosted Mahindra’s service capacity.
Why This Expansion Matters
Industry experts believe this move will support Mahindra’s growing customer base and build trust—an essential factor in modern car buying decisions. Improved aftersales service is expected to increase customer retention by 20–30%, making it a smart strategic investment.
Key Highlights of Mahindra's Growth in Delhi-NCR
- Year of Announcement: 2026
- Training Center Size: 26,000 sq. ft.
- New Service Centers: 5
- Total Working Bays Added: 70
- Mobile EV Service: Home maintenance now available
- Focus: Electric SUVs and SUVs
This expansion positions Mahindra among the select Indian automakers investing in both product innovation and service excellence.
The Growing SUV and EV Market
Mahindra’s Popular Models
The Indian passenger car market, especially SUVs, has seen substantial growth. Mahindra’s popularity is driven by models such as:
- Scorpio-N
- Thar
- XUV700
- XUV300
- New electric SUVs (XEV and BE models)
Sales Growth Fuels Infrastructure Upgrades
Mahindra has reported consistent double-digit growth in SUV sales. Increased deliveries naturally lead to higher service demand, underscoring the importance of robust aftersales infrastructure.
Mahindra Institute of Learning Excellence: Building Future-Ready Skills
A Technological Leap in Training
The new Mahindra Institute of Learning Excellence in Delhi-NCR is focused on preparing technicians for modern, tech-driven vehicles, including:
- Advanced driver assistance systems
- Connected car technologies
- Complex battery management
- Software-based diagnostics
The facility features hands-on demonstration areas, enabling technicians to practice before servicing customer vehicles.
Strategic Impact
This investment ensures Mahindra’s workforce is prepared for both electric and internal combustion engine (ICE) vehicles, enhancing the company’s expertise and trustworthiness in a competitive market.
Mobile EV Service Vans: Convenience at Your Doorstep
Innovative Electric Vehicle Assistance Network
Mahindra’s Electric Vehicle Assistance Network deploys mobile service vans equipped to handle:
- Battery packs and chargers
- Hydraulic scissor lifts
- Wheel balancing tools
- Car care equipment
Services Provided
- Routine maintenance
- Minor repairs
- Cleaning
- Diagnostics
- Doorstep servicing—ideal for busy urban customers
Industry analysts predict that by 2030, over 25% of urban car repairs could be performed at home, giving Mahindra an early mover advantage
Five New Service Centers: Expanding Customer Coverage
Enhanced Service Network
The addition of five new service centers provides Mahindra with the operational equivalent of 70 working bays, leading to:
- Shorter waiting times
- Quicker service turnaround
- More available appointments
- Wider geographic coverage
A new commercial vehicle service center in Northwest Delhi also supports Mahindra’s entire product line.
Aligning with Market Trends
SUVs Dominate Indian Roads
SUVs now make up more than half of all passenger vehicle sales in India, indicating a significant shift in consumer preferences. As sales rise, quality aftersales service becomes a key driver of brand loyalty.
Preparing for an Electric Future
Specialized Facilities for EVs
Electric vehicles require unique support, such as:
- High-voltage battery management
- Advanced cooling systems
- Software updates
- Regenerative braking components
Mahindra’s targeted investments in specialized tools and technician training demonstrate its commitment to India’s EV growth trajectory.
Customer-Centric Strategy Drives Success
Beyond the Car: Focus on Experience
Today’s car buyers value more than just looks and performance—they also prioritize service quality. Mahindra’s expansion reflects a shift toward:
- Experience-based ownership
- Faster problem resolution
- Digital diagnostics
- Preventive maintenance
Companies excelling in aftersales often enjoy higher customer retention and positive word-of-mouth referrals.
Broader Economic and Industry Impact
Strengthening the Automotive Ecosystem
Mahindra’s comprehensive service expansion benefits the wider automotive sector by:
- Creating skilled jobs
- Supporting supplier growth
- Enhancing dealership networks
- Improving regional infrastructure
Delhi-NCR, as one of India’s largest car markets, stands to gain significantly.
A Proactive, Strategic Initiative
Industry experts regard Mahindra’s move as proactive, not reactive. By building capacity ahead of demand, the company avoids service bottlenecks and strengthens customer trust, loyalty, brand reputation, and resale value.
Challenges Ahead
Despite these advancements, Mahindra faces ongoing challenges:
- Rapid changes in EV technology
- Rising operational costs
- Shortage of skilled technicians
- Increasing customer expectations
However, Mahindra’s focus on training and innovation helps mitigate these risks.
What This Means for Customers
For Delhi-NCR customers, this expansion offers:
- Faster service appointments
- Greater convenience
- Technicians trained for EVs
- Improved ownership experiences
Long-term, such infrastructure investments enhance customer satisfaction and potentially increase property values.
Looking Forward: Expanding Nationwide
Mahindra plans to extend its mobile EV service model to other major Indian cities. If successful, this could set new benchmarks for customer service across the country. As competition intensifies, service quality will be as crucial as product quality.
Conclusion
Mahindra’s aftersales expansion in Delhi-NCR is not just an infrastructure upgrade—it’s a strategic move to foster customer confidence and long-term business growth. By investing in technician training, mobile EV services, and network expansion, Mahindra is preparing for a future centered on technology, electrification, and experiential ownership.
In India’s evolving automotive landscape, brands that prioritize outstanding service will stand out. Mahindra’s vision is clear: not only sell vehicles, but keep them running smoothly for a lifetime.
FAQs
In 2026, as part of a broader aftersales support initiative.
The Mahindra Institute of Learning Excellence spans 26,000 square feet.
Five new service touchpoints, equivalent to 70 working bays.
A fleet of mobile service vans that conduct routine maintenance and minor repairs on electric SUVs at your location.
It supports rising SUV and EV sales, enhances customer experience, and prepares Mahindra for the future of mobility.
Yes, Mahindra intends to expand its mobile EV service to additional cities.