Kia India has officially introduced the 2026 Kia Seltos, setting a new benchmark in the fiercely competitive mid-size SUV market. With prices starting at Rs 10.99 lakh and going up to Rs 19.99 lakh (ex-showroom), Kia’s aggressive pricing strategy aims to deliver more value than ever before.
Competitive Pricing: A Strong Statement
The 2026 Seltos is available at a highly competitive price range:
- Base Variant: Rs 10.99 lakh
- Top Variant: Rs 19.99 lakh
These prices make the new Seltos one of the most attractively priced premium mid-size SUVs in India, offering features and space comparable to more expensive models.
Production and Local Manufacturing
Kia has begun production of the new Seltos at its Anantapur facility in Andhra Pradesh. This ensures:
- Faster deliveries
- A steady supply to dealerships
- Focus on both domestic and export markets
The Anantapur plant remains crucial to Kia’s global SUV operations
Built on the Advanced K3 Platform
A major highlight of the 2026 Seltos is its transition to Kia’s global K3 platform, offering:
- Increased structural rigidity
- Enhanced crash safety
- Improved comfort and drivability
- Reduced noise and vibration
- Compatibility with advanced safety technologies
This upgrade significantly boosts driving confidence and vehicle longevity.
Larger Dimensions: More Space, More Presence
The new Seltos is bigger and more spacious, offering:
- Enhanced cabin room
- More comfortable rear seating
- Increased boot space
- Improved highway stability
These improvements make it a perfect choice for families and long-distance travelers.
Evolved Exterior Design: Sporty and Sophisticated
Kia has retained the Seltos’ signature sporty DNA while adding premium touches:
- Brighter LED headlamps and DRLs
- Redesigned grille and bumpers
- New alloy wheel designs
- Strong, SUV-like stance
The updated design exudes an upscale, international appeal.
Upgraded Cabin: Premium Comfort and Features
Inside, the 2026 Seltos stands out with:
- A larger touchscreen infotainment system
- Digital instrument cluster
- Premium upholstery options
- Improved seat cushioning
- Enhanced sound insulation
The overall cabin experience rivals that of luxury vehicles, especially in higher trims.
Safety Comes First
Kia places a strong focus on safety, with features including:
- Multiple airbags
- ABS with EBD
- Electronic stability control
- Advanced Driver Assistance Systems (ADAS)
- Reinforced body structure
These upgrades cater to evolving safety standards and the needs of safety-conscious buyers.
Engine and Performance Options
The new Seltos provides a range of efficient and powerful engines tailored for Indian roads:
- Petrol engines for city and highway use
- Turbocharged variants for performance enthusiasts
- Diesel options for long-distance drivers
- Multiple transmission choices
This variety caters to daily commuters, driving enthusiasts, and families alike.
Driving Experience: Efficiency and Comfort
Kia has enhanced the ride quality of the Seltos with:
- Improved fuel efficiency
- Easy city maneuverability
- Stable highway performance
- Refined chassis and suspension for Indian conditions
Rivals in the Mid-Size SUV Segment
The 2026 Seltos competes directly with:
- Hyundai Creta
- Maruti Grand Vitara
- Toyota Hyryder
- Tata Sierra
What sets the Seltos apart is its aggressive pricing, advanced platform, feature-packed variants, and proven reliability.
Why the 2026 Kia Seltos is a Smart Choice
Top reasons to consider the new Seltos:
- Competitive pricing
- Larger, safer platform
- High-end aesthetics and interiors
- Advanced technology
- Strong resale and aftersales network
This blend of features and value makes the Seltos one of the best all-around SUVs under Rs 20 lakh.
Expert Take: Market Impact
Kia’s pricing and feature strategy place strong pressure on competitors. By offering more SUV for less money, Kia is set to drive the mid-size SUV segment forward and maintain its leadership.
Buyer Profile: Who Should Choose the Seltos?
The 2026 Seltos is ideal for:
- Urban families
- Highway travelers
- Upgraders from hatchbacks or compact SUVs
- Buyers seeking premium features without luxury car pricing
If you prioritize design, technology, safety, and brand trust, the new Seltos is a compelling option.
Kia’s Vision for India
With the new Seltos, Kia aims to:
- Strengthen its SUV portfolio
- Boost exports
- Introduce more connected features
- Explore electrification in the coming years
The Seltos remains pivotal to Kia’s growth strategy in India.
Conclusion
The 2026 Kia Seltos sets a new standard in the mid-size SUV market with its advanced platform, premium upgrades, and value-driven pricing. For buyers seeking a future-ready, feature-rich SUV, the new Seltos is a game-changer that checks all the right boxes.
FAQs
Rs 10.99 lakh to Rs 19.99 lakh (ex-showroom).
The advanced global K3 platform.
Yes, it offers more space and comfort.
Hyundai Creta, Maruti Grand Vitara, Toyota Hyryder, and Tata Sierra.
At Kia’s Anantapur plant in Andhra Pradesh, India.