The electric vehicle (EV) market in India is becoming increasingly dynamic, with Mahindra & Mahindra—a highly reputable vehicle manufacturer—leading the charge. Their latest offering, previously known as the Mahindra XEV 7e, has been rebranded as the Mahindra XUV 9S, signaling a shift in Mahindra’s Born Electric (BE) line and their approach to electric mobility.
Mahindra’s Electric Vision
Evolution of Mahindra’s EVs
- First Electric Car: Mahindra e2o
- Next in Line: XUV400 and eVerito
- Born Electric Series: Introduction of a new electric platform, not just converting ICE vehicles to electric
Born Electric Concept
Mahindra showcased five new EV concepts:
- BE.05
- BE.07
- BE.09
- XUV.e8
- XUV.e9
The XUV 9S is believed to be part of this innovative family, aiming to deliver cutting-edge technology and futuristic design as a high-end electric SUV.
What Does "XUV 9S" Stand For?
- Previous Name: XEV 7e
- Current Name: XUV 9S (possibly stands for Smart Mobility or SUV)
- Positioning: Expected to be superior to XUV400 and XUV700, targeting the premium electric SUV market.
- Branding Strategy: The name change aligns with Mahindra’s BE series, emphasizing innovation and strong brand recognition.
Design and Exterior Features
- SUV Styling with Electric Identity
- Front Grille: Closed with LED light bars
- C-shaped DRLs: Inspired by BE.05 and BE.07
- Wheels: Two-tone alloy wheels designed for aerodynamics
- Rear: Curved with an LED light strip across the tailgate
- Platform: Based on Mahindra’s adaptable INGLO EV platform
Interior and Technology
- High-End, Eco-Friendly Materials: Likely vegan leather and recycled elements
- Display: Dual 12.3-inch curved digital screens (instrument cluster + infotainment)
- ADAS Level 2: Advanced driver assistance for enhanced safety
- Connectivity: Mahindra Adrenox platform for internet connectivity
- Luxury Features: Panoramic sunroof, mood lighting, multiple driving modes, wireless charging, OTA updates
Expected Performance and Specifications
- Platform Collaboration: INGLO, using Volkswagen’s MEB components
- Battery Capacity: 60–80 kWh
- Range: 450–500 km (ARAI certified)
- Power Output: 220–290 hp
- Torque: Up to 500 Nm
- Acceleration: 0–100 km/h in under 6 seconds
- Charging: DC Fast charging (80% in under 30 minutes at 175 kW)
- Drive Types: RWD or AWD
Competitors
- Tata Harrier EV
- MG ZS EV
- Hyundai Kona Electric
Safety Features
Mahindra’s long-standing reputation for safety continues with the XUV 9S:
- Platform: Sturdy INGLO steel architecture
- Expected Global NCAP Rating: 5 stars
Likely Safety Features:
- Six airbags
- ABS with EBD
- Electronic Stability Control (ESC)
- 360° camera with blind view monitor
- Tire Pressure Monitoring System (TPMS)
- ADAS suite (adaptive cruise control, lane assist, collision warning)
Price and Release Date in India
- Launch Timeline: Mid-2025, with sales starting early 2026
- Expected Price (₹ ex-showroom):
- Base (RWD): ₹27–30 lakh
- Mid (Long Range): ₹32–35 lakh
- Top (AWD): ₹38–40 lakh
- Segment Positioning: Between Mahindra XUV400 EV, Hyundai Ioniq 5, and MG ZS EV in the premium electric SUV space.
Comparison with Competitors
| Model | Power (hp) | Range (km) | Price (₹ Ex-Showroom) |
|---|---|---|---|
| Mahindra XUV 9S | 220–290 | 450–500 | ₹27–40 lakh |
| Tata Harrier EV | N/A | 450+ | ₹25–30 lakh |
| MG ZS EV | N/A | 461 | ₹22–26 lakh |
| Hyundai Ioniq 5 | N/A | 631 | ₹45 lakh |
Value Proposition: The XUV 9S offers a strong mix of price, performance, and range, making it a top contender in the premium electric SUV market in India.
Mahindra’s Commitment to Sustainable Mobility
Mahindra is dedicated to supporting India’s EV 2030 goals through:
- Local manufacturing (batteries, components)
- Eco-friendly supply chains
- Expansion of EV production (new factory in Pune)
- Partnership with Volkswagen for quality and scalability
Expert Opinions
The Mahindra XUV 9S represents more than a rebranding—it’s a statement that India can produce world-class electric SUVs. With powerful specs, innovative design, and advanced technology, it promises to elevate the Indian EV SUV market and compete globally.
Conclusion
The Mahindra XUV 9S is a significant leap forward for electric mobility in India. With its combination of innovative design, impressive range, advanced technology, and strong value, it exemplifies the synergy between Indian ingenuity and global standards. As EV adoption grows, the XUV 9S is set to usher in a new era of sustainable transportation in India.
FAQs
A premium electric SUV, formerly called XEV 7e, now part of Mahindra’s Born Electric line.
Available for purchase in early 2026, with launch starting mid-2025.
450–500 km on a single charge.
Based on Mahindra’s INGLO EV platform, utilizing Volkswagen’s MEB technology.
Between ₹27 lakh and ₹40 lakh (ex-showroom), depending on variant and features.