1. Introduction: Eyeing the Superbike Segment
Eurogrip, the premium tyre brand of TVS Srichakra Ltd, is poised to take a bold step into India’s superbike tyre market by 2027. Known for its expanding portfolio—from commuter bike tyres to adventure and performance options—this initiative underscores Eurogrip’s commitment to cover up to 90% of the two-wheeler spectrum.The Financial ExpressAutocar IndiaMobility Outlook
2. Eurogrip’s Evolution: From Commuters to Performance
Founded as TVS’s tyre arm, Eurogrip has steadily broadened its offerings:
● Premium & EV tyres now account for 35% of revenue, up from 22% in FY21.The Hindu Business Line
● Over the past few years, Eurogrip introduced 40–48 new products across premium, adventure, and electric segments.The Financial Expresscarandbike
● Their ambition now is to deliver tyres for every motorcycle segment, including superbikes.Autocar Indiacarandbike
Strong R&D foundations—design centres in Milan and Madurai, advanced testing, and over 40 patents—support this expansion.The Hindu Business LineAutocar India
3. What’s Coming: Superbike Tyre by 2027
Eurogrip has explicitly stated plans to launch a sporty tyre tailored for superbikes, positioned above their existing Roadhound line. This offering will support tyre sizes up to 200 mm at the rear—targeting the high-end performance segment.Autocar India
Moreover, the brand is already serving adventure touring and superbike riders with its Roadhound, Duratrail, and Terrabite tyres—each built in Europe and suited for Indian terrain.Business News Week – Only Business NewsThe Financial ExpressBusiness Standard
4. Why It Matters for the Indian Market
1. Growing Enthusiast Segment
India is witnessing a surge in premium bikes from 600cc to 200hp+ superbikes. These riders demand tyres that match their machines in grip, safety, and handling.
2. Global-Local Advantage
Eurogrip’s strategy of R&D in Europe, coupled with Indian assembly, delivers high-spec tyres optimized for local roads.Business News Week – Only Business NewsThe Financial ExpressAutocar India
3. Confidence Through Performance
The recently launched Roadhound superbike tyre has received positive responses, thanks to its silica-based compound, zero-degree steel belted build, and high-speed stability.Business News Week – Only Business NewsThe Financial Express
4. Credibility Through Partnerships
Eurogrip’s expanding global presence, including a partnership with Honda Taiwan, reinforces its capability to deliver performance-grade tyres internationally.Autocar India
5. User Sentiments & Feedback
Real-world feedback offers valuable insights:
“Riders have praised tyres like Protorq Extreme for superior grip and stability at high speeds, as well as enhanced cornering confidence.”Reddit
Although primarily commuter-focused, user testimonials highlight that Eurogrip already delivers performance-level quality, building anticipation for what the superbike tyre could offer.
6. Milestones Leading to the 2027 Launch
| Year | Milestone | Source(s) |
|---|---|---|
| 2019 | Brand launched with 19 models, focused on millennials | Autocar India |
| 2022–23 | Roadhound, Duratrail & Terrabite launched for premium & adventure bikes | Business News Week, Only Business News, The Financial Express, Business Standard |
| 2023 | R&D restructured; capable of 100–120 new products annually | Autocar India |
| 2024 | EV tyre rolling resistance reduced by 10%; R&D in sustainable materials | The Hindu Business Line, The Economic Times |
| 2025–27 | Superbike tyre launch planned with high-performance specifications | — |
7. What Riders Can Expect
By 2027, the Eurogrip superbike tyre could offer:
● High compound tech for grip in both wet and dry conditions
● ERP (Endurance, Reliability, Performance) to match top-tier global brands
● Compatibility with sport and A2 segment bikes up to 200 mm width
● Competitive pricing due to local production
It aims to be a viable alternative to international contenders such as Pirelli, Metzeler, and Michelin.
8. Conclusion: Setting New Tracks
Eurogrip’s planned entry into the superbike market by 2027 isn’t just an incremental update—it’s a bold stride toward becoming a global, performance-driven tyre brand. With strong R&D, global partnerships, and real-world validation, the brand is well-positioned to meet the expectations of Indian and global superbike riders.
For enthusiasts, the wait for a homegrown high-performance tyre may soon be over.
For updates on two-wheeler tech, tyre launches, and more, stay tuned to carbikebhp.com.