At CarBikeBHP, we closely track the Indian automobile sector to provide accurate and data-driven insights for our readers. July 2025 has been a month of cautious moves in the passenger vehicle (PV) market. While volumes have remained stable compared to June, year-on-year (YoY) data shows a slight dip of 1% in wholesales across leading OEMs.
This analysis not only covers OEM-wise market share data for July 2025 but also compares it to last year’s performance, giving you a clear picture of brand positioning in the industry.
July 2025 Passenger Vehicle Market Overview
According to industry data, total wholesales across seven major OEMs stood at 3,11,553 units, slightly lower than July 2024. The decline is primarily due to weak retail demand and inventory rationalisation by manufacturers ahead of the festive season.
Key Highlights – July 2025
● Maruti Suzuki continues as the undisputed leader with more than 40% market share.
● Hyundai Motor India secures a firm second position for the second consecutive month.
● Tata Motors and Mahindra & Mahindra remain locked in a battle for the third spot.
● Toyota, Kia, Honda, MG, Volkswagen, and Renault hold smaller market shares but maintain strong brand presence in niche segments.
OEM-wise Performance Breakdown – July 2025
Maruti Suzuki – The Market Leader
Maruti Suzuki retained its stronghold, delivering over 1.76 million units in FY2025 and holding above 40% market share in July 2025. Strong sales of models like Baleno, Swift, WagonR, and Brezza continue to anchor its dominance. The company is also focusing on SUVs and electric vehicles to maintain growth momentum.
Hyundai Motor India – Strong Second
Hyundai capitalised on high SUV demand, led by the Creta and Venue, to maintain its position as the second-largest OEM in India. Backed by its premium design language and expanding EV strategy, Hyundai has created a significant gap between itself and the third position contenders.
Tata Motors vs. Mahindra & Mahindra – The Tight Race
Tata Motors and Mahindra are competing neck-to-neck for the third spot. In FY2025, both brands posted nearly identical market shares (~12.8%).
● Tata is riding on the success of its EV line-up (Nexon EV, Tiago EV) and strong SUV presence.
● Mahindra continues to benefit from the popularity of the Scorpio-N, XUV700, and Thar.
Toyota – Steady Performer
Toyota’s share hovers around 7%, supported by strong hybrid sales (Innova Hycross, Urban Cruiser Hyryder) and its SUV portfolio. The brand’s hybrid strategy continues to give it a distinct edge in fuel efficiency-conscious markets.
Kia, Honda, MG, Volkswagen, and Renault
These OEMs collectively hold 1% to 6% share. Kia’s Seltos and Sonet remain core drivers, Honda banks on the Amaze and Elevate, MG focuses on EVs like ZS EV and Comet EV, while Renault and Volkswagen rely on niche segments and exports.
YoY Market Share Comparison – July 2024 vs. July 2025
| OEM | July 2024 Market Share | July 2025 Market Share | Change (YoY) |
|---|---|---|---|
| Maruti Suzuki | ~41% | ~40% | -1% |
| Hyundai | ~15% | ~15.5% | +0.5% |
| Tata Motors | ~13% | ~12.8% | -0.2% |
| Mahindra & Mahindra | ~12.5% | ~12.8% | +0.3% |
| Toyota | ~6.5% | ~7% | +0.5% |
| Kia | ~6% | ~6% | 0% |
| Others | ~6% | ~6% | 0% |
Observation: While Maruti saw a marginal drop, Hyundai and Mahindra posted slight gains. Toyota also improved, thanks to hybrid demand.
Market Trends & Industry Insights – CarBikeBHP View
1. Shift Towards SUVs and Hybrids
SUVs remain the growth engine for most OEMs. Toyota and Hyundai are leading hybrid adoption, while Tata and Mahindra dominate the rugged SUV space.
2. EV Penetration Continues
Tata Motors leads in EV sales, while MG and Hyundai are stepping up with new launches. Maruti’s EV strategy is expected to accelerate by 2026.
3. Inventory Rationalisation
The 1% decline in YoY wholesales is attributed to OEMs controlling dispatches to manage dealer inventory ahead of the festive season.
4. Rural Market Focus
Brands like Maruti and Mahindra are strengthening rural reach to offset slowing demand in urban areas.
Conclusion – CarBikeBHP Analysis
July 2025 was a month of stability with a hint of caution in India’s passenger vehicle market. Maruti Suzuki’s dominance remains intact, Hyundai continues to secure its second position, and Tata-Mahindra rivalry keeps the mid-tier segment exciting. With the festive season approaching, August and September could see a demand rebound, especially in the SUV and hybrid segments.
At CarBikeBHP, we will continue to monitor OEM-wise PV market share trends to keep our readers updated with accurate, data-backed automotive insights.