Powering Indias Mobility Future One EV at a Time
India is standing on the cusp of an electric mobility revolution, and it’s not just the traditional auto giants steering the change. A new wave of homegrown EV startups is redefining two-wheeler transportation by focusing on affordability, connectivity, performance, and sustainability. Among the most notable players leading this revolution are Ather Energy, Oben Electric, and Simple Energy.
These startups represent a larger shift in Indias mobility landscapewhere innovation meets infrastructure, where performance blends with environmental consciousness, and where youthful energy meets futuristic engineering.
Ather Energy The Smartest Scooter on Indian Roads
Founded in 2013 by IIT Madras alumni Tarun Mehta and Swapnil Jain, Ather Energy is widely considered the benchmark for smart electric scooters in India. Athers vision goes beyond building scootersthey aim to create a connected, data-driven riding experience
Product Highlights:
- Ather 450X Gen 3 040 km/h in 3.3 sec and 146 km range
- Smart Dashboard 7-inch Android-based touchscreen
- Ather Grid proprietary charging network
Innovation-Driven Approach:
- In-house battery packs and BMS
- OTA updates
- Predictive maintenance
Oben Electric Affordable EV Performance Redefined
Oben Electric, founded in 2020, is targeting performance-focused youth with affordable and stylish EVs.
Oben Rorr Highlights:
- Range: 187 km
- Top Speed: 100 km/h
- Charging: 080% in 2 hours
The Rorr is designed, developed, and built in India with a focus on affordability and style.
Simple Energy The Range King of Electric Scooters
Simple Energy debuted with the Simple OneIndias longest-range electric scooter.
Simple One Highlights:
- Range: 212 km
- Speed: 105 km/h
- Boot Space: 30 litres
It features dual battery architecture, a smart TFT display, and robust local manufacturing.
Whats Fueling the EV Startup Boom?
- FAME-II & PLI subsidies
- Rising petrol prices
- Urban tech adoption
- Green mobility push
Market Outlook:
- 20% of new two-wheeler sales in Tier-1 cities could be EVs by 2025
- EV market CAGR projected at 44% from 20232027
Challenges to Watch:
- Charging infra gaps
- Battery recycling
- Pricing sensitivity
- After-sales network
Conclusion:
Startups like Ather, Oben, and Simple Energy are building the future of mobility. Their innovation and vision are reshaping how India rides.